Today is WildWednesday and we’re going to briefly discuss the new festival in the works from AEG Live and Superfly (Coachella/Bonnaroo). These are some of the titans in the festival industry known to bring out some of the most popular acts in the electronic music, indy , and alt-rock genres.
The state is ripe for a festival of this caliber, and the potential locations in Denver & Westminster are more than capable of handling a major event should the local communities approve. Obviously there will be a huge economic benefit in bringing out of state visitors to a large festival, and the well off millennial population of Denver would be easily swayed into attending something so close.
Some big criticisms that could be raised are the general belief of decline in lineup quality and the prospect that the music festival scene is starting to be a bit bubblicious. Although the genre/scene generates massive profits for those with solid brands and deep pockets to finance costly events, there has been a massive influx in festival creation over the past few years. The supply of events is saturated, and the organizers are chasing fewer and fewer dollars as the industry begins to mature.
Luckily the veteran teams running these organizations have many years of experience orchestrating successful events. Keys to success in this new venture are thus:
- Ensure adequate care is taken to review feedback/suggestions from past patrons of their other festivals.
- Understand the changing climate of the scene itself and adjust as necessary.
- Bring up fresh acts that have a chance to get some exposure, as opposed to booking the same stale headliners/middle acts.
I’m very interested to watch and see how this fest will be constructed from the ground up, and hope that they will listen to the fans when it comes to lineups and location. Additionally, there will be and artistic component that I truly hope is given the attention it deserves. Good music festivals have solid acts, great festivals build a theme and aesthetic that you’ll never forget.